Sticking to What You Love: A Recipe for Success for Massage Envy Spa and European Wax Center Hoboken
“People always say stick to what you love. This is what I love—this relaxing, feeling pampered environment,” says Mirelis Alvarez, Co-Owner of Massage Envy Spa Hoboken and European Wax Center Hoboken, when asked about how she got into the two franchises.
Alvarez was an Art Director at AOL Time Warner, working in their marketing division. After giving birth to her first born, she realized that she wanted a career where she would have flexibility with her work schedule and could be her own boss. One day, while relaxing at a day spa with her husband, Alvarez decided that she would love to be able to own a spa in Hoboken, New Jersey, but was sure that the amount of money needed to pursue ownership would be unfeasible. Coincidentally, her husband visited a Massage Envy and came home raving about the service and the price, suggesting that Alvarez join him on his next visit. The pair were hooked, and soon looked into owning a franchise. The rest is history.
After being open for almost a year, Massage Envy Hoboken plans to expand from nine rooms to seventeen in order to accommodate their growing customer base. Not only is the center expanding, but Alvarez and her husband went on to open yet another franchise that goes hand and hand massage envy in Hoboken, NJ: European Wax Center Hoboken.
Before Alvarez bought into the European Wax Center franchise, she tested out the product herself. “I had tried the Comfort Wax System and loved the results. My skin looked and felt healthier, the waxing was done in a clean, sterile, beautiful environment and I received luxury waxing at an affordable price,” says Alvarez. “I would have never gotten into a business that I did not believe in.”
What also drew Alvarez to the European Wax Center franchise was that it is the only wax center in the world to offer the Comfort Wax System, a four-step process designed to cleanse, protect, wax and rejuvenate the skin. European Wax Center Hoboken uses the specially formulated wax that is 100% natural, with no alcohol or additives. The wax is applied at bath water temperature, so as not to burn the skin, and is designed to attach only to the hair, making it much less painful than the standard wax experience. After using the Comfort Wax System, only soft, hair- free, healthy skin is left behind, ensuring bikini waxing in Hoboken, New Jersey will never be the same.
European Wax Center Hoboken recently opened this August to a successful outcome and Alvarez looks forward to incorporating her European Wax Center and Massage Envy within the Hoboken Community. Alvarez strongly believes in the health benefits of her Massage Envy Spa Hoboken as well as the skin care benefits of her wax center and is proud of the affordability and convenience her centers brings.
Although achieving success in her franchises was a pleasant surprise, Alvarez finds what she loves more than anything is the ability to actually have a positive impact on the lives of others. She has been able to provide jobs through the openings of her Massage Envy and European Wax Center Hoboken and has provided guests with a holistic approach to health through massage. Beyond this, she is able to help guests feel rejuvenated through facials and hair removal in Hoboken, New Jersey, at her two locations. Alvarez finds that the ability to have a positive impact on guests’ well-being is genuinely rewarding, and that has been one of her greatest joys since opening her first franchise in November 2009.
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